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27

Apr

Social Media: You have to jump in even if you don’t understand it

Posted by Kim  Published in virtual workspace

I know everyone is tired of the “what is social media” question, but I found this article to be a great quick-and-dirty argument for embracing social media as it happens. It really nails down how the internet became an essential part of business (apparently sometime in late 1997) and concrete examples of how companies jumped [...]

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Tags: bad marketing, fan pages, guerilla marketing, haters to the left, interesting, internet demographics, networking, overcoming technophobia, social media marketing, social networking, twitter, viral marketing, work smarter

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31

Mar

But I Don’t Have Time For (Twitter, Facebook, LinkedIn…)

Posted by Kim  Published in virtual workspace

One of the most interesting and valuable-to-me blogs I read is The Fluent Self. Authored by a woman named Havi and her promiscuous duck, this blog provides great intellectual and business insights in such a way that it feels like your best friend is gently but honestly nudging you in the right direction.
This particular post [...]

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Tags: bottom line, facebook, haters to the left, internet demographics, networking, social media marketing, social networking, tweets, twitter, viral marketing

1 comment

16

Mar

Web 2.0 & Your Company

Posted by Kim  Published in virtual workspace

Instead of sending online shoppers coupons or information about sales, executives and employees at Henderson, Nev.-based Zappos.com regularly tweet about what happens to them at the airport, the fact that they eat marshmallows in between phone calls and the state of the economy.
This article in the New York Times is so informational, I can barely [...]

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Tags: facebook, guerilla marketing, internet demographics, networking, overcoming technophobia, social media marketing, social networking, tweets, twitter

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9

Mar

My Edict on Twitter Sins

Posted by Kim  Published in virtual workspace

So, I’ve been active on Twitter for an entire 50 days now. What’s that in Twitter years? And being the old Twitter salt I now am, I am entitled to list my top Twitter pet peeves. So here they are, not in any order of importance.

Excessively Retweeting Yourself: “In case you missed it.” I [...]

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Tags: bad marketing, current events, guerilla marketing, happy clients, internet demographics, networking, social media marketing, social networking, tweets, twitter, viral marketing

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7

Mar

The Comprehensive Guide for the Twitter Newbie

Posted by Kim  Published in virtual workspace

What exactly *is* Twitter? And why do I need to use it?
I get this question from clients a lot. The other part of the Twitter question seems rooted in misconception. No wants to read you liveblogging your lunch! Until not too long ago, I was one of the people that didn’t really “get” Twitter.
Then I [...]

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Tags: guerilla marketing, internet demographics, networking, overcoming technophobia, social media marketing, tweets, twitter, viral marketing

1 comment

2

Mar

Welcome to the age of Gigonomics

Posted by Kim  Published in virtual workspace

Interesting piece on Web Worker Daily on how smart talent is adapting hard and fast to the changing economy and career trajectory they inevitably face. This post dubs the phenomenon “Giganomics.”
Most of the web workers I know tend to be college educated people with reasonably good incomes, and I suspect that most of the people [...]

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Tags: bottom line, crisitunity, current events, data, enviable innovations, happy clients, home, interesting, interesting people, internet demographics, overcoming technophobia, virtual workspace, work smarter

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28

Feb

Via Twitter, why being a WAHM is bad

Posted by Kim  Published in virtual workspace

I see this a lot, in real life and online. There’s a local hair salon with a ridiculous name. I won’t mention it for obvious reasons, but every time I pass it, I think about how silly the name is. That, and their “Grand Opening” sign was misspelled and displayed for months.
While I was skimming [...]

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Tags: bad marketing, bottom line, happy clients, internet demographics, social networking, video blogging, virtual workspace

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26

Feb

Memes 101: The Internet’s 99 Greatest Hits

Posted by Kim  Published in virtual workspace

Via Time.com, a list of 99 pop-culture reference points since the internet became memetic. Just in case someone, somewhere is still Rick Rolling anyone.
Definitive List of The 99 Things You Should Have Already Experienced On The Internet Unless You’re a Loser or Old or Something. (Warning: links may contain some off-color language, questionable humor, and [...]

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Tags: internet demographics, internet memes, just for fun, overcoming technophobia

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26

Feb

Twitter for Newbies: Tweep It Out!

Posted by Kim  Published in virtual workspace

I will admit it- even as an early adopter, I was slow to “get” Twitter. My account sat dormant and silent for months, and when I came across Twitter-related news, I kind of glazed over. But fellow VAs (thankfully) kept banging on about it, and I started knocking around on the site- and it’s been [...]

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Tags: current events, guerilla marketing, internet demographics, networking, overcoming technophobia, social media marketing, social networking, tweets, twitter, viral marketing

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11

Feb

Cool Brain Tricks: Synaesthesia

Posted by Kim  Published in Uncategorized

Although fairly few people are truly synaesthetic, I found this video blog* on CNN to be really interesting. While most of us (myself included) can’t identify with the complexity of synaesthesia, it’s still pretty cool when a scent triggers a memory or vice versa.
I personally avoid most video stories, but I find the CNN iReports [...]

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Tags: interesting, interesting people, internet demographics, just for fun, presentations, video blogging

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31

Jan

Epic PR Fail: How Not To Use Twitter To Insult Your Big Clients

Posted by Kim  Published in Uncategorized

I feel really bad for this guy, and I think we’ve all fired off some off the cuff words into the intertubes only to have them come boomeranging back at us.
However, it’s worth noting that this sad tale starts with a disparaging tweet sent from the airport on the way to a client. To educate [...]

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Tags: bad marketing, guerilla marketing, internet demographics, presentations, social media marketing, social networking, tweets

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29

Jan

Study: 1 in 4 ‘Net Users 55 or Over

Posted by Kim  Published in Uncategorized

In my last office gig, I heard time and time again that internet marketing wasn’t worth pursuing because the demographic we served (Boomers) didn’t “get computers.” I suspected that the 50+ crowd was being underestimated technologically, and it turns out they’re gaining ground.
I came across this piece and wanted to share it- it breaks down [...]

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Tags: breaking news, interesting, internet demographics, overcoming technophobia, social media marketing, work smarter

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Recent Entries

  • Where are all the new posts?
  • Printers Will Never Just *Print*!
  • Social Media: You have to jump in even if you don’t understand it
  • Off-Topic: True Blood Season Two Sneak Previews Are Up!
  • Twitter + Overstock= Social Media Win
  • But I Don’t Have Time For (Twitter, Facebook, LinkedIn…)
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  • Too Much Twitter?
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Recent Comments

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    • Too Much Twitter?
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