I know everyone is tired of the “what is social media” question, but I found this article to be a great quick-and-dirty argument for embracing social media as it happens. It really nails down how the internet became an essential part of business (apparently sometime in late 1997) and concrete examples of how companies jumped [...]

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So, I’ve been active on Twitter for an entire 50 days now. What’s that in Twitter years? And being the old Twitter salt I now am, I am entitled to list my top Twitter pet peeves. So here they are, not in any order of importance.

Excessively Retweeting Yourself: “In case you missed it.” I [...]

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I see this a lot, in real life and online. There’s a local hair salon with a ridiculous name. I won’t mention it for obvious reasons, but every time I pass it, I think about how silly the name is. That, and their “Grand Opening” sign was misspelled and displayed for months.
While I was skimming [...]

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From the files of “Really? …Really?” comes this distasteful, dated and pointless initiative. So many things wrong- I’ll just post an excerpt and you can post your own conclusions. May I also add… >facepalm<?
Earlier this week, the Bank of England held “Dress for Success” day. On that day, they sent out a memo to female [...]

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I feel really bad for this guy, and I think we’ve all fired off some off the cuff words into the intertubes only to have them come boomeranging back at us.
However, it’s worth noting that this sad tale starts with a disparaging tweet sent from the airport on the way to a client. To educate [...]

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Via JK Virtual Office Resources, a cautionary tale for the internet age about the power of good and bad internet attention and your brand. Background: Motrin created some ads that unintentionally portrayed mothers in a less than flattering light. From the article, some key points:
…outraged mums, furious at the suggestion that their babies were a [...]

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Having been already disheartened in our belief in love by the “subway sweethearts” story last year, no one was too impressed by this transparent viral marketing ploy in Sydney, Australia.
She told the world via YouTube that she was a Cinderella trying to find her Prince Charming, a mystery man in a jacket, but Heidi Clarke [...]

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