Twitter + Overstock= Social Media Win

Watching companies having to interact with customers and potential customers or run the risk of being internet hated-on has been interesting. Sites like Consumerist make it so one bad interaction with the public can be forever etched into Google Search Results.

One of my favorite things is when companies are really nice without having to be. I started following Overstock.com’s twitter feed because I like shopping and secret deals, and I got a DM from them. Confession: I almost never read DMs because they’re all generally copy-pasted. I don’t mind them or hate them or what have you, I just ignore them. This one caught my eye.

Thanks for following us! Best of luck with Magic Satchel!

Okay, that might not seem like a big deal. But in that short sentence, Overstock communicated to me that they’d taken the time to check out my Twitter feed, and crafted a personal reply.

Have I ever bought anything from Overstock? Not yet. Will I now? Like, as soon as possible.

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