I know everyone is tired of the “what is social media” question, but I found this article to be a great quick-and-dirty argument for embracing social media as it happens. It really nails down how the internet became an essential part of business (apparently sometime in late 1997) and concrete examples of how companies jumped [...]

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…and not a second too soon. Fangirls (and boys) rejoice! Is it Sookie time yet?

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Watching companies having to interact with customers and potential customers or run the risk of being internet hated-on has been interesting. Sites like Consumerist make it so one bad interaction with the public can be forever etched into Google Search Results.
One of my favorite things is when companies are really nice without having to be. [...]

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