Via Twitter, why being a WAHM is bad

I see this a lot, in real life and online. There’s a local hair salon with a ridiculous name. I won’t mention it for obvious reasons, but every time I pass it, I think about how silly the name is. That, and their “Grand Opening” sign was misspelled and displayed for months.

While I was skimming the local paper last week, I came across the salon’s half page ad. Half of the half page ad was devoted to explaining the business name- I’m guessing they get that question a lot. Valuable ad space-paid for ad space- that could be talking up the business was instead devoted to something completely unrelated to what the business will do for you. Customers don’t care about your business name, your kids, or much outside the value and service you being to them. Which brings me to this video.

Virtual Assistants are, in my unscientific observations, largely female. Many proudly boast of being work-at-home moms, or WAHMs. Being able to juggle a life and a successful business is noteworthy, but not to your clients. If anything, it communicates to them that your priority may not be their business. And that is bad, bad, bad.

So before you go tagging and boxing yourself, take a look at this clip and really think about your message. Is it relevant to the service or product you offer? I’m really, really into the guacamole from Chipotle. I could eat it daily, on almost everything savory I eat. However, nowhere in my marketing materials do I mention guacamole.

Scott Stratten on Why Being a WAHM is Bad for Business from Jessica Knows on Vimeo.

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