Twitter for Newbies: Tweep It Out!

I will admit it- even as an early adopter, I was slow to “get” Twitter. My account sat dormant and silent for months, and when I came across Twitter-related news, I kind of glazed over. But fellow VAs (thankfully) kept banging on about it, and I started knocking around on the site- and it’s been an amazing tool for finding people and information.

Twitter is weird that way. You really have to participate to get a feeling for what it’s about. But the no-holds-barred, quick and dirty interface is amazing once you get it going. The article linked and quoted below is a very good introduction to getting your tweet on, and I especially liked this bit about how businesses large and small are using it to connect with and amplify their customer base:

On- and off-line businesses are posting tweets related to sales, promotions, products, customer service and more. Retailer Twitter Aggregator (www.noturnonred.com/twitter) displays recent tweets from big retailers. Communication is light, oftentimes promoting a sale, offering instant customer service and random banter between followers. Some recent entries?

TheHomeDepot replied to a customer post: “@marqueart saw your tweet about your backyard project. That’s awesome — doing all the work yourself? Share a tweetpic when ur done?”

7_Eleven to followers: “Good Morning Tweeps! With snow through most of the nation, it’s a good day for a hot chocolate!”

GemAffair.com (gemaffair) posts multiple tweets per day, CEO Michael Jansma said.

“We wanted to use Twitter to get to know our customers and to give them an opportunity for them to know us. GEMaffair.com is more than just an e-commerce retail store; it’s like a neighborhood jewelry store. We love to interact with people, and since we’re on the Internet, Twitter affords us that opportunity,” said Jansma.

Jansma said GemAffair.com posts about news stories, deals of the day, trivia, links to sales, replies to customer questions and even holds Twitter-exclusive contests.

“We ask that entrants retweet (RT) … our message … and send it out through their network,” he said. “Every entry gets written down, and at the contest’s end, we randomly select a winner. Winners have received everything from diamond pendants to ruby heart necklace and earring sets.”

Jansma and his crew like the community feel of Twitter. Boyle, Manassy and Porter would agree.

“We follow their blips, and after enough, we get to know that person,” Jansma said of Twitter-ers. “I think that’s why Twitter has exploded. It’s a platform that can be used in a huge variety of ways — for news, for retail, for friends, for students, for mothers, for teens, for everyone. And with each little 140-character message that passes through our home page, we learn more about who is in our community.”

via Tracking the Twitter trend | Cover Story.

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